Trolley Residential Groundbreaking Coming July 15

trolley res blog image

New Places to Call Home Are Coming to the
Diamond Neighborhoods!

Join us and our development partner Chelsea Investment Corporation to celebrate the start of construction on 52-units of new affordable multi-family apartment homes.

Trolley Residential Project Groundbreaking Ceremony
Wednesday, July 15
3:30 pm

Southeast corner of Market Street and Market Creek Place Driveway

FREE parking is available at the Joe & Vi Jacobs Center
404 Euclid Avenue, San Diego, CA

Located adjacent to the MTS Euclid Transit Center, this project will help create a more walkable community and is one part of transforming the Diamond Neighborhoods into a place where residents can live, work, play, and create. Come be part of the revitalization!

All are welcome to attend this FREE event. Please contact Liz Faris at or (619) 527-6161 ext. 376 with questions.

Community Comes Together to Focus on Redevelopment at Town Hall 2

Last night more than 100 residents, community partners, and Jacobs Center staff gathered in the auditorium at St. Rita’s Catholic School for the second in a series of Town Hall meetings dedicated to the revitalization of the Southeastern San Diego’s Diamond Neighborhoods. This Town Hall meeting focused on redevelopment projects, primarily infrastructure improvements that will create the foundation to transform the community into a vibrant town center.

The evening started with a lively performance by Souljahz Ministry, a local Samoan youth dance troupe that got the crowd involved and ready to participate and a wonderful welcome form local resident and member of our Redevelopment Community Working Group Keryna Johnson.


Jacobs Center Vice President of Economic Development, Stephen Maduli-Williams updated residents on recent and upcoming projects that will restore the natural and built environment. Hazard Construction was announced as the general contractor for the Chollas Creek Restoration Project which will start construction later this summer. This project includes re-planting native pants, removing invasive plant species, and preventing erosion to create a space where residents can gather and enjoy the outdoors. A pedestrian bridge will also be added providing a safer pathway for students attending Horton Elementary School.  Also coming soon is a new look for the decade old Market Creek Plaza. The bustling retail center will be refreshed and reinvigorated with a newly painted exterior, a restriped and resurfaced parking lot, and the addition of landscaping. Additionally, at the end of July our artistic powerhouse Writerz Blok will be moving to a new temporary space in Festival Park next to the Market Creek Amphitheater, behind Food 4 Less to make space for more developments in the Market Street and Euclid Avenue area. Writerz Blok will continue to offer urban art programs and pathways to creative careers for local youth in their temporary home.


Residents were specifically asked for their feedback on several projects and plans that will make the Diamond Neighborhoods more walkable and bike-friendly. Among these projects is the creation of a Community Facilities District to proactively address necessary infrastructure upgrades in the Market Street and Euclid Avenue area. The Jacobs Center is partnering with the City of San Diego on this special financing district that will help increase property values and encourage future investments in the area. The Jacobs Center’s draft Community Economic Opportunity Plan was also available for public review and comment. This plan will help ensure that investments in the Diamond are maximized to enhance the quality of life for all residents. The goal for the final plan is create a community with a stronger, more equitable economy. The draft plan is also available for review and comment online until mid-July.


Additionally, residents were asked to choose their preference for a new color palette for the exterior of Market Creek Plaza and a name for the Trolley Residential multi-family apartments set to break ground soon. They also had a say in whether or not a movie theater would be a good addition to the community.


The results of the Jacobs Center’s Redevelopment Survey that concluded last month were also shared at last night’s Town Hall. The survey asked what restaurants, retailers, and services residents would like in their community. The survey listed options of businesses that are growing and asked residents for their ideas.  The top choices in each category were:

Full Service Restaurant: BJ’s Brewhouse, California Pizza Kitchen, and Islands

Casual Dining Restaurant: Phil’s BBQ, Denny’s, and Buffalo Wild Wings

Fast Casual Restaurant: Wings N’ Things or Wing Stop, Pick Up Stix, and Nektar Juice Bar

Retailers: Petco, Sally Beauty Supply, and AutoZone

Service: A Credit Union, Planet Fitness, Supercuts, and Massage Envy

Moving forward, the Jacobs Center will explore these options and see which are compatible with the local market in the Diamond. Having a strong anchor business in place will also help to encourage local businesses to come to the community. A desire for more local businesses was also expressed in the survey feedback.


Our Town Hall series will continue next year. In the meantime you can see more photos from the second Town Hall on our Facebook page and see what people had to say on social media and share your thoughts using the hashtag #JacobsTownHall.

Town Hall 2 – Find Out What’s Coming to the Neighborhood, June 25


Be part of creating a more walkable and beautiful community! Come learn about new options for housing, dining, entertainment, and much more.

Thursday, June 25

5:30 pm
St. Rita’s School Auditorium
5115 Churchward Street
San Diego, CA 92114
(Directly across the street from St. Rita’s Church. Free parking is available) 

Your comments and ideas are valuable to the revitalization of the Diamond Neighborhoods!

Refreshments will be provided by True Roots Catering, a social enterprise of the Jacobs Center.

All are welcome to attend this FREE event. RSVP by Friday, June 19, to Liz Faris at or (619) 527-6161 ext. 376.

Join the conversation on social media using #JacobsTownHall.

Trolley Residential Project – BID OPPORTUNITY


Trolley Residential

Jacobs Center for Neighborhood Innovation and Chelsea Investments Corporation

Construction of a (52) multi-family apartment units in a 3-story structure over podium with subterranean garage including common facilities.

The plan room with the project details, project plans and RFP can be accessed via the link below. In the “View Specs” tab is where you will find the bid package, prevailing wage determination, section 3 documents, soils report, acoustical report, etc.

What Do You Want to See in Your Neighborhood? Take This Survey For a Chance to Win a Prize!


You’re busy. We understand. Wouldn’t it be nice if you could save a little time by having more places to shop and dine right in your neighborhood?

We want to know what restaurants, retailers and service providers you want to see in the Diamond Neighborhoods so we can better focus our efforts on bringing you the places you want to visit!

Please take a couple minutes to fill out a few multiple choice questions. We’ve listed some places that are looking for opportunities to grow for you to consider.

This survey will be available until May 15. We will share the full results at our next Town Hall focusing on redevelopment planned for this summer.

Survey participants will be entered into a drawing to receive a $50 gift card to the top selected full service restaurant. Make sure to include your contact information so we know how to reach you if you win!

Click here to be taken to the survey

Celebrating Our Community and Moving Forward Together

Last Thursday, nearly 300 residents of the Diamond Neighborhoods, community leaders and members of our board and staff came together to celebrate our strategic plan for 2015-17 and the community input that created it at our Town Hall Series Launch.

This Town Hall event was the first in a series of meetings that will keep residents engaged in projects and programs aimed at revitalizing District 4. The next Town Hall will focus entirely on redevelopment projects planned for the area and will take place later this spring.

The evening began with an uplifting drumline performance from the Heartbeat Music Academy. Students of all ages brought guests to their feet and started the night off with a bang and a boom!

Members of the Heartbeat Music Academy perform for a packed room at the Town Hall Series Launch.

Members of the Heartbeat Music Academy perform for a packed room at the Town Hall Series Launch.

A program followed that included members of the community who had participated in the strategic planning process. They shared the four goals that guide our work. They include: “Personality,” “People,” “Place,” and “Programs.” Personality, relates to creating a sharpened brand identity for the Jacobs Center and improving communications and accountability. People, means increasing the number of engaged stakeholders. Place and Programs aim to improve the area’s quality of life through physical redevelopment and enhanced human development programs.

The program also included an update on redevelopment projects that are underway and planned to start construction this spring. Project’s like Rita’s Italian Ice (now open in Market Creek Plaza!) and the Walgreens being built near the corner of Euclid Avenue and Market Street are all part of our goal to develop our approximately 50 remaining acres in the next 10 years.

Among the upcoming projects is a facelift for Market Creek Plaza which will consist of a newly painted exterior, re-striped parking lot and landscaping. The Chollas Creek Restoration Project will break ground in April. This project will restore the natural beauty of a portion of Chollas Creek near Market Street and Guymon Street and will invite activity through the addition of art and a trail system. A Community Facilities District is being planned to fund infrastructure improvements in the Market Street and Euclid Avenue corridors. Improvements will include wider sidewalks, street lights and other infrastructure improvements. These features will help to attract developers, increase property values and establish Market Street as a vibrant activity corridor. We will issue tax exempt bonds to pay for these necessary upgrades. These bonds will only be applied to properties owned by the Jacobs Center and will be paid back through nominal property tax increases to their tenants.

The program ended with an inspiring spoken work performance by new Jacobs Center artist-in-residence Gill Sotu that captured the essence of community. Sotu called upon residents to work together to be part of the change in the Diamond Neighborhoods.

Jacobs Center artist-in-residence gives an inspiring spoken word performance at the Town Hall Series Launch.

Jacobs Center artist-in-residence gives an inspiring spoken word performance at the Town Hall Series Launch.

Before and after the program residents learned about resources provided by community-based organizations related to workforce development and family strengthening, education, community engagement, arts and culture.

Community members learn about programs offered at the Valencia Park/Malcolm X Branch Library at the Town Hall Series Launch.

Community members learn about programs offered at the Valencia Park/Malcolm X Branch Library at the Town Hall Series Launch.

More photos and video of the event will be posted soon. In the meantime you can see what people are saying about our Town Hall Series Launch by searching #JacobsTownHall on social media.

Thank you to everyone who came out to celebrate the collaborative vision and plan for the Diamond Neighborhoods. And a very special thank you to the community partners who staffed tables and brought a wealth of information. Your work to engage residents is what builds a stronger community. The Town Hall Series Launch was the first step in our shared journey to revitalize the Diamond and we are so happy we were able to take it together.